Revenue Kickoffs & Meetings
Starting off the year or motivating your team doesn’t need to be boring or cliché.
I’ve put together a few simple ways to not only jazz up your meeting in 1 or 2 hours but to ensure your team has takeaways to put into motion long after I’m gone.
You can also use your SKO or sales meeting as a starting or ending point for a broader program.
Scroll past the table to read more into the various options.
| Roast ofSales & Marketing | Roast YourProspect's Pain | SKO Comedy Show | Cold Openers | |
|---|---|---|---|---|
| Group size | Any | Any | Any | 5-50 |
| Hours on agenda | 1 | 1 | 1 | 2 |
| Keynote | ✔ | ✔ | ✔ | ✔ |
| Jon writes jokes | ✖ | ✔ | ✔ | Optional |
| Team members perform | ✖ | ✖ | ✔ | ✔ |
| Pre-work | ✖ | ✖ | For 5-10 team members | Optional |
| Team-Building | ✖ | ✖ | ✖ | ✔ |
| Playbook | ✖ | ✔ | ✔ | Optional |
| Post-SKO coaching | ✖ | ✔ | ✔ | ✔ |
The Roast of Sales & Marketing
Sales, marketing and other go-to-market functions need good-natured takedowns. After I speak to your team on “Humor’s Impact on Revenue”, ” what sales pros can learn from TERRIBLE stand-up comics”, discuss why we laugh at things, I’ll drop some burns on your respective teams.
Good for SKO/Sales Meeting? Yes
Mode: Onsite, virtual, or hybrid
Time on agenda: 45-60 mins
Time/participant: N/A
Pre-work: N/A
Max Group Size (at your event): Unlimited
Key takeaways: Learnings and laughs
Starring:
A Few Team Members
Roast your Prospects' Pain
If team members don’t want to prep and “perform” at your event, I’ll do the work.
Prior to SKO, I’ll craft bespoke icebreakers that roast the problems you solve for your clients and prospects. After my keynote, we’ll see if your team finds them funny, true, painful, or all of the above.
It’s my “Humor-as-a-Service” offer bolted. Visit that page to to see what you’ll get beyond SKO.
The comedians will be:
How this works: Prior to SKO, I'll craft short-form icebreakers to highlight points you wish to impress upon a target persona.
I'll need to interview internal subject matter experts prior to your event and your feedback on what I create for you.
Mode: Onsite, virtual, or hybrid
Time on agenda: 45-60 mins
Time/participant: N/A
Pre-work: N/A
Max Group Size (at your event): Unlimited
Key takeaways: Humor for specific use cases, a playbook, and 4 hours post-event coaching, insights around how to better connect with prospects.
Starring:
Me
The "SKO Comedy Show"
After my keynote, you’ll hear hyper-relevant jokes from team-members that roast the problems you solve and impress powerful points upon your clients and prospects.
The comedians will be:
- A tiger team of pre-selected team members
- Me
How this works: In the weeks leading up to SKO, I'll deliver a 7 hour virtual workshop to 4-10 willing team members (of all tenure and department).
They'll share knowledge, insights, and creativity and work together to craft humor which they'll deliver at SKO.
I'll also deliver some humor, and after, you'll receive a playbook with the best icebreakers adapted for your go-to-market needs.
We'll distribute the playbook to your team, and they'll receive 4 hours coaching.
Mode: Onsite, virtual, or hybrid
Time on agenda: 45-60 mins
Time/participant: 7 workshop (for pre-selected team members) + 4 coaching hrs (for everyone)
Pre-work: No (only 7 hours for pre-selected team members)
Max Group Size (at your event): Unlimited
Key takeaways: Humor for specific use cases, a playbook, and post-event coaching, insights around how to better connect with prospects.
Starring:
A Few Team Members
Want team-building?
Cold Openers:
Live Workshop
You only want to commit 90-120 minutes. Your team lacks relevant, memorable, icebreaking messaging for cold outreach, efforts, etc.
This fun, team-building workshop gets your team collaboratively crafting openers that:
"The only thing colder than your outreach...
...is the shoulder your prospects give it."
- Let the prospect know the outreach is cold.
- Highlight powerful reasons they should give your rep more time & attention.
- Follow the structure: “This call/email is colder than _____”.
- Make colleagues laugh – or don’t – at the closing “open mic”.
- Teaches basic joke-structure
Good for SKO/Sales Meeting? Yes
Mode: Onsite or virtual
Time on agenda: 1.5-2 hrs
Time/participant: 1.5-2 hrs
Max Group Size: Unlimited
Key takeaways: Icebreakers for prospecting, post-event coaching, team-building, insights around how to better connect with prospects,
Use SKO to start/conclude a multi-session workshop
Only have 1-2 hours available on your agenda? Let’s start or complete a half or full program virtually, and use onsite time to tackle some steps that land better in-person.
I’ll guide your team from prospect and pain to punchlines that earn attention and/or start conversations.
Reps can even go through a self-paced 45 minute “Cold Openers” course prior to arrival, to come with a basic understanding and have some takeaway humor for prospecting.
