Humor-as-a-Service

Humor-as-a-Service is a multi-pain-in-the-ass-removing platform (aka consulting) that yields bespoke, messaging to memorably illuminate key points you want to impress upon your target persona(s).

Your go-to-market efforts need relevant, memorable hooks that memorably impress powerful business points upon your prospects.

To accomplish this, I'll put on my consultant - and creative - hat to:

Run a deep-dive discovery
Craft 20-30 short icebreakers based on your objectives
Deliver 6 of your choice in a playbook, adapted to 4 specific channels & touchpoints (cold outreach, content creation, demos, etc.)
Coach you/your team how to exploit each message to drive results.

PowerChord CRO John Crosby was seeking new ways for his team to connect at trade shows, and through cold outreach:

Why do this?

Workshops may not be right for you, but your messaging is buzzword salad, and you want to trigger more of your prospects’ emotions, and show a more human side of your brand.

It’s also hard to generate fresh, memorable messaging for outbound, social media, or marketing content that showcases in-depth understanding of your prospect and their challenges.

The process:

Step 1: Scope & Discovery

Choose an audience you want to reach & 3 points you want to impress upon them.

I'll run a deep-dive around who your audience is and why they should care about you, by interviewing key internal stakeholders.

Step 2: Craft & Deliver

I'll craft 20-30 icebreakers (short-form humor) that highlight the points you wish to make.

I'll run them by you (and/or your team).

You'll choose 6. Head over to the next step to learn what we'll do with 'em.

Step 3: Playbook & Coaching

The 6 icebreakers are adapted for various sales channels (cold calls, cold emails, LinkedIn connection requests, social selling approaches, demos, discovery, etc.) or marketing purposes (social media, content ideas, etc), delivered in a playbook, to be distributed to your entire team.

You'll have 6 new emails for sequences.

Toss in 2 hours of coaching, to help your reps get their feet wet with delivery.

I'll help you repurpose icebreakers for:

Cold outreach

Adapt each icebreaker for:

Written channels:
    • Cold email
    • Linkedin connection requests
    • Linkedin DMs
    • SMS

Verbal delivery
    • Cold call scripts
    • Voicemails
    • Linkedin voicenotes
    • Video engagement

Trade show engagement

Drive traffic, engage visitors

I can coach your staff to engage icebreakers with hyper-relevant humor...OR....

...I can be part of your booth in order to drive traffic and better engage visitors

Content creation

A library of shareable assets that POP!

Use humor to create content (video, text, image-based, etc.) that earns attention and educates on social platforms and beyond

Social selling

Stand out in cold outreach!

We'll transform each icebreaker into a series of "plays" (written posts, animated GIFs, recorded videos, memes, and more), arming your reps with steady content to share over time to educate prospects on Linkedin or other platforms.

Pre-sales / demos

More engaging, entertaining demos

Arm your pre-sales team with humor to inject into demos that make powerful points, and re-set prospects' attention spans.

Leadership & Presentations

Improve public speaking impact

One or 2 bits of relevant humor can help an executive make memorable points and leave a lasting impression when speaking or presenting to investors, at a conference or to their entire team.

If you're satisfied with the first batch, I'll deliver fresh messaging & content quarterly.

Let’s book some time, so I can learn about your business and your needs.

Humor-as-a-Service