© 2023 Jon Selig. All rights reserved.
Cold Openers is both:
a) A live, team-building workshop (onsite or virtual)
b) A self-paced course.
Each shows team members how to craft icebreakers for cold outreach that:
1) Both are unknown to their audience 2) have 5-10 seconds to say something relevant to them & 3) another 5-10 to elicit an emotional reaction from them.
Prospectors can use a comedian’s approach to start more conversations.
Thankfully, the word “cold” can be used to create beautiful humor which can highlight challenges you solve for your prospects.
For example, if was cold emailing CROs around how I help with problems like poor sales & marketing alignment, call reluctance, or weak pipelines, I’d say:
“This email is colder than the relationship between sales and marketing.”
“This email’s colder than a SDR’s feet their first day dialling.”
“This email’s colder than a poorly-performing SDR manager’s sweat in pipeline review”
Check the call I made to a manufacturing equipment sales leader.
The self-paced course will give reps:
I'll share a simple, step-by-step process that teaches your team to create simple icebreakers that shine a light on the challenges you solve for prospects, and which they can immediately work into prospecting efforts.
The course will take 45-60 minutes per rep.
I'll edit everyone's icebreakers, and deliver 4 hours of coaching where prospectors will practice delivery through role-plays & share other ways to exploit these one-liners for to spark more conversations with prospects.
Oh, and people can record their Cold Openers in Saleshood so colleagues can view and mimic or replicate.
We can’t craft humor without understanding the TRUTH.
Prior to completing the course, your I’ll faciliate a tribal knowledge sharing session, so your team can help each other learn about:
Let’s talk to see if this is right to include.
I'll share a simple, step-by-step process that teaches your team to create simple icebreakers that shine a light on the challenges you solve for prospects, and which they can immediately work into prospecting efforts.
I'll edit everyone's icebreakers, and deliver 4 hours of coaching where prospectors will practice delivery through role-plays & share other ways to exploit these one-liners for to spark more conversations with prospects.
Book a call to see if this course would be right for your team, and share more about your team size.
Check TrustArc CRO Jason Wesbecher shares:
1) The various ways his “New Business” team benefitted from “Comedy Writing for Revenue Teams” (including reduced ramp time for new hires)
2) Results it had on net new revenue
Have a watch of this clip featuring sales pros who have gone through my full training & workshop or who’ve caught me speaking at a conference or networking event.
© 2023 Jon Selig. All rights reserved.