Delivering takeaways for go-to-market teams more serious than...
...a sit-down with your board.
Your team will get:
- A deeper understanding of targeted buyers
- Deeper insight into problems you solve for them
- Memorable, hyper-relevant messaging
- An approach to start more, have easier conversations
…delivered in a way that’s fun, memorable, and gets results.
Companies I've worked with:
Humor breaks the ice and starts conversations.
But this isn’t about the jokes.
It’s about understanding what triggers your buyer’s emotions.
The process a comedian uses to craft humor requires deep understanding about a topic and how and why audiences will respond.
Comedy Writing for Revenue Teams gives your team the necessary skills to better understand how your buyers are impacted by the problems you solve and express it in a human, memorable way.
Most sales pros sell stuff they've never used...to people whose jobs they've never had...in industries they've never worked.
This leads to:
- Long ramp time for new reps
- Poor understanding of target personas
- Poor understanding of the problems you solve and impacts of not solving them
- Reps lacking confidence
- Reps struggling to build rapport
- Forgettable messaging and outreach
- An inability to cut through the noise
- Ineffective top-of-funnel efforts
- Siloed sales and marketing efforts
- Weak written, verbal communication skills
- Poor buyer experience
I help sellers & marketers craft & communicate key ideas in a way that buyers understand and remember.
I share a framework that gives sellers and marketers:
A deeper understanding of your target buyer
Each prospect is a "micro-audience". We’ll map out who your ideal buyer is, what they’re trying to achieve, how they’re measured, and what impacts their emotions.
Deeper insight into problems you solve for them
Great salespeople need to be part therapist, part business consultant. We’ll thoroughly unpack the problems you solve for your buyers and detail how your solutions impact them, their stakeholders, and their emotions.
Memorable messaging & an approach to start more, have easier conversations
Once we have enhanced insight into our buyer and the problems we solve for them, we'll undertake a creative process to transform it into messaging that roasts your prospect’s pain, gets them saying “that’s funny because it’s true”, and explore ways to repurpose & exploit the message.
This is NOT:
About making sales reps funny
Our objective isn't to turn your team into a wisecracking pack of Seinfelds.
This is about using a process comedy writers' use as a vehicle for sales enablement, and using and the byproduct of our efforts to help sellers earn more attention, build more trust.
An improv workshop
Improv is about creating unscripted moments that cannot be re-created.
This is about creating more recreateable moments that sellers
A sales methodology
This is a complement to your current sales methodology - not a substitute for it.
No methodology can overcome poor business acumen and the inability to start and have meaningful conversations with prospects.
This process prepares reps to have both.
Key outcomes & takeaways for sellers & marketers:
- Enhanced business acumen
- A consultative mindset
- Improved oral and written skills
- Boosted creativity
- Increased confidence
- A more human experience for buyers
- An approach to stand out
- Bespoke, memorable, repeatable messaging that highlights your relevance to prospects
- Coaching to exploit messaging
- Playbooks for outbound top-of-funnel efforts
- Playbook for social selling, content creation
- Greater team alignment
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Positive prospect reactions. Check the real-life re-enactment of my cold calls to sales, marketing leaders below:
I use that icebreaker to start conversations with prospects across multiple channels.
It works because it highlights a common problem – the misalignment between sales and marketing – which I can help my clients with.
Bespoke humor has the power to paint a picture around how your target persona is impacted by the problem…
…fast….
…and can be repurposed and exploited across multiple channels to start conversation after conversation.
Check other examples which have come out of past client engagements by clicking the red button juuuust below.
Customer success story & testimonial: Powerchord
Powerchord struggled to:
- Engage visitors at their trade show booth
- Educate visitors on the hyper-specific problems they solve
- Generate ROI on their trade show spend
Outcome:
- Powerchord generated $160K in net new revenue (in 2 months!) from convos that kicked off with hyper-relevant icebreakers.
I'm interested in:
Video tells the story
Not getting this? Watch all the concepts explained in real (or animated) life.
Other testimonials
Hear what other revenue leaders and reps who have gone through a Comedy Writing for Revenue Teams workshop or keynote have to say:
