Jokes from Past Workshops
They say “it’s not funny if you have to explain it”,
but the jokes below were written for a very particular audience – my clients’ prospects.
Each can be leveraged to grab attention and be relevant, via cold emails, LinkedIn connection requests, trade show icebreakers, video messaging, voice notes, and even cold calls. They can also be leveraged for demos, discovery, social selling, and more.
Scroll down for context and joke!
Their solution
Managed print services
Who Cares?
CIOs & COOs
Why?
No one wants to own the print function (managing devices, toner, security updates, etc.).
The Joke
"That closet full of toner could be good to have on-hand...
...or a sign of a hoarding disorder."
Their solution
A Saas platform to give event attendees a customized, branded app for the event.
Who Cares?
Event & conference planners
Why?
The hassle & cost of printing programs for events and disposing of them afterwards.
The Joke
"The most challenging part of printing programs for
your event...
...is finding a big enough recycling bin to put them in."
Their solution
TrustArc is a SaaS that helps marketing departments manage their ever-changing global privacy compliance efforts (think "cookies").
Who Cares?
Privacy & Chief Marketing Officers
Why?
CEOs aren't always aware of ever-changing privacy laws and/or what technology can or can't do for their business.
The Joke
"CEOs remind me of my parents.
The only thing they understand less than technology - is privacy."
