A Very Serious Offer
Better engage prospects, convert more leads, and upskill your team
Use me as a fractional resource to support and enhance your current go-to-market efforts. This includes:
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Team members better able to articulate your "So what?" and "Who cares?"
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Skills to help your team to start and have more meaningful conversations with prospects -
Memorable, hyper-relevant messaging
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A plan to ensure your prospects absorb the message
PowerChord CRO John Crosby was seeking new ways for his team to connect at trade shows, and through cold outreach:
Why do this?
Get prospects to know, like, and trust your people and brand
- Give your team a framework to help your teams better understand what problems you solve for who, how they impact your prospects, and how you solve them
- Help ramp new hires quicker
- Upskill new & tenured hires’ written and verbal communication
- Harness and tap into your team’s collective knowledge, creativity, and desire to be part of an important process – message creation
- Boost confidence
- Give your team a framework to help your teams better understand what problems you solve for who, how they impact your prospects, and how you solve them
- Help ramp new hires quicker
- Upskill new & tenured hires’ written and verbal communication
- Harness and tap into your team’s collective knowledge, creativity, and desire to be part of an important process – message creation
- Boost confidence
- Top-of-funnel success via memorable, customer-centric messages. How?
- They earn prospects’ attention across sales & market channels, and help your start more conversations. How?
- They show deep understanding of prospects’ challenges and paint powerful pictures about why they should care about you.
- They’ll help your team better connect with prospects via cold outreach, trade shows, social selling, content creation, and more (scroll down).
- Each icebreaker anchors fresh content multiple creation efforts.
- Let’s work together in a sustained – vs. one-off – fashion, to drive results.
Past successes:
Memorable, relevant messaging
led to:
Trade show engagement
Powerchord generated $160K in net new revenue from convos started at trade shows using funny, hyper-relevant icebreakers I crafted for them - in just 2 months.
Revenue from cold email
TrustArc generated net new revenue using cold emails anchored by bespoke icebreakers.
Personal branding
Jon crafted icebreakers specifically to help Broadcom product evangelist Jeremy Rossbach raise his profile in the Network Operations Management community.
He saw an uptick in followers from humor being converted to posts injecting it into presentations and conferences, and in podcast guest appearances.
Enablement
led to:
Reduced ramp time
TrustArc's CRO attests that after completing a workshop, TrustArc's new sales hires were able to express what problems they solved for who - in simple English - before they started on the job.
Team attained 103% of quota. The ASP on new business increased 92% in the quarter post-workshop.
Choose what you need:
Where does your go-to-market team need help?
Pick & choose what you need based on your unique needs:
How we'll work together:
Step 1: Objectives & Needs Assessment
Choose:
- 2 key business points (i.e. a problem you solve, an impact of not solving it, how you'll solve it, or what makes you different) you wish to impress upon
- 1 audience (a target persona, defined role).
We'll discuss where your prospects can be reached (which digital and real-world channels) to determine how we deploy the humor once created.
Step 2: Discovery
Hyper-relevant humor isn't possible without having a requisite understanding of your "So what?" and "Who cares?".
I'll run several hours of discovery sessions with your internal subject matter experts and document their answers to 23 questions.
We need to unearth what's painfully true to those you're trying to influence and flesh out how they and their key stakeholders are impacted.
Step 3: Crafting Some Funny
I'll craft 20-30 icebreakers (short-form humor) written to impress key points you wish to impress upon the prospects you want to connect with.
I'll run them by you (and/or your team). Some will hit, some won't. Gotta break a few eggs, right? Omelettes are worth it.
Head over to the next step to learn what we'll do with those that hit.
Step 4: Deployment
Once you have some humor that target prospects appreciate, we'll collaborate on a plan to earn their attention and build your credibility as subject matter experts.
There's 15 ways to go about it. Let's discuss what's best for your objectives.
Step 5: Coaching
Once we've adapted your icebreakers to your desired channels/prospect touchpoints, we'll evaluate what is and isn't connecting with prospects, why, how, when and where.
Once we better understand, I'll work one-on-one with team members or in a collaborative group setting to help improve their cold calling and other outreach efforts, social selling/Linkedin presence, trade show delivery, content creation, value articulation, presentation skills, and more.
Communication skills, knowledge, and creativity for your team
Parallel to helping you get the message out there, let's empower your team to better understand why your prospects should care about you and delivering it.
What's the deal?
Not ready for this type of arrangement?
Start smaller with Humor-as-a-Service or Trainings & Workshops
